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[av_rotator_item title=’Globales Marketing Und Kaufmännisches Training‘ link=“ linktarget=“ custom_title=“ av_uid=’av-3ytxmj‘]
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Die Entwicklung eines neuen Medikaments ist ein langer Prozess, der die Pharmaindustrie millionenschwere Investitionen kostet. Vom Beginn der Forschungsphase bis zur Markteinführung können über zehn Jahre vergehen. Nach Angaben des Verbands Pharmaindustrie fließt mehr als die Hälfte dieser Investitionsaufwendungen in die Planung, Entwicklung und Auswertung von klinischen Studien der Phasen 1, 2 und 3. Der Restbetrag wird in Grundlagenforschung, Zulassungsverfahren und Aufgaben der Pharmakovigilanz investiert. Und nur eines von fünf Medikamenten, die den deutschen Markt erreichen, erzielt Gewinne, die die durchschnittlichen FuE-Kosten übersteigen.
Bei Lexic sind wir uns bewusst, wie lang und kostspielig dieser Prozess ist. Deshalb unterstützen wir seit 15 Jahren Marketingabteilungen bei der Einführung neuer Medikamente oder neuer Indikationen zu bereits vermarkteten Medikamenten. Wir bieten eine breite Palette an Materialien und Dienstleistungen an, mit denen die Markteinführung ein Erfolg wird. Daneben unterstützen wir Sie außerdem im kaufmännischen Bereich, indem wir übersetzte und bei Bedarf an den lokalen Markt angepasste Trainingsmaterialien zur Verfügung stellen, mit denen Sie Ihr Ziel erreichen.
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[av_heading heading=’UNTERLAGEN FÜR MARKETING UND VERTRIEBSSCHULUNGEN‘ tag=’h4′ link_apply=“ link=’manually,http://‘ link_target=“ style=’blockquote modern-quote modern-centered‘ size=“ subheading_active=“ subheading_size=’15‘ margin=“ padding=’10‘ color=“ custom_font=’#ae8ca3′ custom_class=“ id=“ admin_preview_bg=“ av-desktop-hide=“ av-medium-hide=“ av-small-hide=“ av-mini-hide=“ av-medium-font-size-title=“ av-small-font-size-title=“ av-mini-font-size-title=“ av-medium-font-size=“ av-small-font-size=“ av-mini-font-size=“][/av_heading]
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• White Papers
• Materialien für den Patienten
• Diapositiv-Sätze
• Webinare
• Packungsbeilagen
• Kongressposter
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• Produktmonographien
• Literatur
• Broschüren
• Unternehmens- oder Schulungsvideos
• Simultandolmetschen auf Kongressen und Tagungen
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• Interaktive, für Tablets
geeignete e-Books
• Trainingsmodule für Web oder Tablet
• Klinische Fälle
• Faltbroschüren in Mittel- und Dreifachfalzung / Visitenkarten
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[av_heading heading=’BENÖTIGEN SIE EINEN KOSTENVORANSCHLAG?‘ tag=’h5′ link_apply=“ link=’manually,http://‘ link_target=“ style=’blockquote modern-quote modern-centered‘ size=“ subheading_active=“ subheading_size=’15‘ margin=“ padding=’10‘ color=’custom-color-heading‘ custom_font=’#000000′ custom_class=“ admin_preview_bg=“ av-desktop-hide=“ av-medium-hide=“ av-small-hide=“ av-mini-hide=“ av-medium-font-size-title=“ av-small-font-size-title=“ av-mini-font-size-title=“ av-medium-font-size=“ av-small-font-size=“ av-mini-font-size=“ av_uid=’av-35bovv‘][/av_heading]
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