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Desarrollar un nuevo medicamento es un proceso largo, que a la industria farmacéutica le cuesta millones de euros en inversión. Desde que se inicia la fase de investigación hasta que se produce el lanzamiento al mercado pueden transcurrir más de diez años. Según datos de Farmaindustria, más de la mitad de ese coste de inversión irá destinada al diseño, desarrollo y evaluación de ensayos clínicos de fase 1, 2 y 3. El resto, a investigación básica, procesos de aprobación y tareas de farmacovigilancia. Y solo 1 de cada 5 medicamentos comercializados generan ingresos que superan los costes medios de I+D.
Desde Lexic somos muy conscientes de este largo y costoso proceso y llevamos 15 años ayudando a los departamentos de marketing en los lanzamientos de nuevos fármacos o de nuevas indicaciones de fármacos ya comercializados proporcionando una variada gama de materiales y servicios para garantizar que el lanzamiento sea un éxito. También ayudaremos a tu fuerza comercial a conseguir sus objetivos proporcionando unos materiales de formación traducidos y, si es preciso, adaptados a tu mercado local.
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[av_heading heading=’DOCUMENTOS DE MARKETING Y COMMERCIAL TRAINING’ tag=’h4′ link_apply=» link=’manually,http://’ link_target=» style=’blockquote modern-quote modern-centered’ size=» subheading_active=» subheading_size=’15’ margin=» padding=’10’ color=» custom_font=’#ae8ca3′ custom_class=» admin_preview_bg=» av-desktop-hide=» av-medium-hide=» av-small-hide=» av-mini-hide=» av-medium-font-size-title=» av-small-font-size-title=» av-mini-font-size-title=» av-medium-font-size=» av-small-font-size=» av-mini-font-size=»][/av_heading]
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• White Papers
• Materiales para pacientes
• Kits de diapositivas
• Webinars
• Prospectos
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• Monografías de producto
• Literaturas
• Folletos
• Vídeos corporativos y de formación
• Interpretación simultánea para congresos y reuniones
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• e-Books interactivos para tableta
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