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[av_rotator_item title=’MÀRQUETING GLOBAL I COMMERCIAL TRAINING’ link=” linktarget=” custom_title=” av_uid=’av-hkyy1′]
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Crear un medicament nou és un procés llarg per al qual la indústria farmacèutica ha d’invertir milions d’euros. Des que comença la fase d’investigació fins que té lloc el seu llançament al mercat poden passar més de deu anys. Segons dades de Farmaindustria, més de la meitat d’aquesta inversió es destina al disseny, desenvolupament i avaluació d’assajos clínics de fase 1, 2 i 3. La resta, a investigació bàsica, processos d’aprovació i tasques de farmacovigilància. I únicament 1 de cada 5 medicaments comercialitzats generen ingressos que superin el cost mig d’I+D.
A Lexic som molt conscients que aquest procés és llarg i costós i, per això, fa 15 anys que ajudem als departaments de màrqueting en els llançaments de nous fàrmacs o noves indicacions de fàrmacs ja comercialitzats proporcionant-los una àmplia gamma de materials i serveis per garantir que el llançament sigui un èxit. Així mateix, ajudem l’equip de vendes a aconseguir els seus objectius amb la traducció i, si cal, adaptació dels materials de formació al mercat local corresponent en cada cas.
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[av_heading heading=’DOCUMENTS DE MÀRQUETING I COMMERCIAL TRANING ‘ tag=’h4′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=’#ae8ca3′ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]
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• White Papers
• Materials per a pacients
• Kits de diapositives
• Webinars
• Prospectes
• Save the date
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• Monografies de producte
• Literatures
• Fulletons
• Vídeos corporatius o de formació
• Interpretació simultània per a congressos i reunions
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• e-Books interactius per a tauleta
• Mòduls de formació per a web o per a tauleta
• Casos clínics
• Díptics / tríptics / targetes
• Pòsters
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[av_heading heading=’NECESSITES UN PRESSUPOST?’ tag=’h5′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#000000′ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-2vo90p’][/av_heading]
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